Domain Authority (DA) Explained

Domain Authority is a third-party predictive metric used by SEOs to compare domains. It is not a Google metric and should not be treated as a ranking guarantee.

Editorially reviewed · Facts last checked September 8, 2026

Useful role

DA can be a convenient comparative filter when reviewing many sites.

Main limitation

A domain-level score hides page relevance, content quality, traffic sources and editorial context.

Better practice

Use DA alongside other evidence rather than setting a minimum score and ignoring everything else.