How to Evaluate Guest Post Opportunities
A strong guest-post evaluation process treats authority scores as supporting metrics—not verdicts.
1. Relevance
Does the publication have a credible topical relationship with your site?
2. Organic visibility
Inspect real ranking pages, traffic distribution and trend.
3. Editorial standards
Read recent articles and look for useful writing and coherent topics.
4. Metrics in context
Use DR or DA to filter large lists, then validate the actual site. See DR vs DA.
5. Commercial transparency
Understand what is being sold, how content is handled and how paid links are treated.