Relevant Backlinks: How to Judge Topical Fit
Relevance is the relationship between the source, surrounding content, destination and audience—not just a matching keyword.
Site-level relevance
Does the publication regularly cover the broader subject?
Page-level relevance
Does the article genuinely discuss the topic connected to the destination?
Audience relevance
Would the publication's readers plausibly find the destination useful?
Avoid forced adjacency
A loosely related category label should not override an unnatural placement.