What Makes a Good Backlink?

A good backlink is relevant, editorially sensible, useful in context and sourced from a credible page or publication—not simply attached to a high authority score.

Editorially reviewed · Facts last checked September 8, 2026

Topical relevance

The referring page and site should have a natural reason to mention the destination.

Editorial context

Links inside genuinely useful content are easier for readers to understand and evaluate.

Audience and visibility

Real readership and healthy organic visibility can support credibility.

Authority metrics

DR and DA can help triage prospects but do not determine quality.

Risk and disclosure

Commercial link arrangements should be evaluated against current search-engine guidance.

Sources checked